Overpricing Your Santa Clarita Home In A Sellers Market

Overpricing your Santa Clarita home in sellers market
Are you ready to price your home to attract offers and interest, or do you prefer to overprice the home and test the waters?

If you’re interested in selling your Santa Clarita home in a sellers market, but are going to overprice the home, you might want to consider. You don’t want to end up having your house sit on the market, age the days on market stat that buyers look at, and find yourself with a 6 month old listing come Spring 2016 when more listing competition exists on your street.

If you have to move, you need to price for the current market conditions. There’s always an opportunity to get a top dollar price above the last highest sold comp is a sellers market – with great marketing on your side. Unless you have incredible amenities and home features that haven’t been available for some time in your community, it’s not likely that you’ll get $30-70k above the last sold comp. Overpricing a Santa Clarita home isn’t a strategy. It’s a hope.

With the marketing and negotiation strategies that we employ at the Mickalson Group, we’re poised to get you a top dollar number for your home when other agents are not. Who you hire really does matter.

What we can’t do though, is promise to get you a pie in the sky dollar amount that has no basis in market conditions. That’s not to say incredible high prices aren’t achieved that seem to defy reason or appraisal results, but those are usually not your typical tract homes and as mentioned have some sort of absolute unique features that some buyer is willing to pay for. More often than not though, Santa Clarita homes are fairly tract-like, with similar sq ft, similar floor plans, and often similar upgrades.

When we look back at a 4 – 6 month sales history for your Santa Clarita home community it’s likely we’ll find a similar home that sold. Is your home beyond unique to the tune of $30-70k above the last same sized floor plan that sold for what was then the new “high” price? Or is it much like others?

We help many sellers who have to move within a few months. Either they’re relocating, or they have a family need to buy a different home (growing family, downsizing, etc). What you don’t want to do is sit on the market. Sit on the market more. And then sit on the market some more. Buyers will eventually take advantage of the fact that no one wanted your home by making lower offers. You’ll be plagued by low offers.

Conversely, pricing to sell in a sellers market, possibly achieving a healthy amount of the last “high” comp for your community can be very possible and within a short period of time. Buyers are out there in the Santa Clarita real estate market right now, clamoring for inventory and often times a home JUST like yours. We have to price your home so that it makes sense though.

Do you have to move? Or do you just want to test the waters? Both are fine. Let’s just know what the plan and strategy is upfront.

Chat with us about your home sale and how we can help you achieve a realistic top dollar amount that will leave you selling for more money than any other similar home. Our marketing and negotiation strategies work. Call us today at the Mickalson Group at 661-373-2374 to put us to work for you, too.

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Author: Robert Mickalson

Robert Mickalson created the Mickalson Group at Real Brokerage in Santa Clarita. He has been serving home buyers and sellers in and around Santa Clairta, CA for two decades. Robert's passion is to empower his clients with the most relevant housing market information. Bringing a boots on the ground perspective to this blog and also to his newsletter, SCV Cul-de-Scoop, are just a few ways Robert is able to help his clients, and the citizens of North LA County as a whole.