When going to sell your Santa Clarita home, there are a lot of marketing measures a real estate agent will take to maximize exposure to potential buyers. If you decide to go at it alone and sell without an agent, you’re much more limited in the exposure your home will receive. One new method for spreading the word to the general public however is Zillow’s Make Me Move. This isn’t necessarily For Sale By Owner homes only, it’s also your average homeowner posting their home and its details, with a price target that would, well… Make Them Move!

While this is a beacon to the millions of users who traffic Zillow’s website, it’s also a notification to real estate agents that you’re interested in potentially selling your home. Expect to get some calls, emails, and maybe even some door knocks from agents looking to earn your business!

While I don’t recommend selling your home without a licensed real estate agent due to the risk management aspects involved, I know there are always a small percentage of homeowners that will try anyway! Posting your Santa Clarita home on Zillow’s Make Me Move is one extra measure you can utilize that could maximize exposure without your home even being actively for sale. It’s a great way to test the waters on a price that’s “testing” the market.

Here are some quick facts regarding selling your home as a For Sale By Owner, as per this article from the National Association of Realtors:

For Sale By Owner (FSBO) Statistics

• FSBOs accounted for 9% of home sales in 2013. The typical FSBO home sold for $184,000 compared to $230,000 for agent-assisted home sales.
• FSBO methods used to market home:
  • Yard sign: 36%
  • Friends, relatives, or neighbors: 28%
  • Online classified advertisements: 16%
  • Open house: 14%
  • For-sale-by-owner websites: 13%
  • Social networking websites (e.g. Facebook, Twitter, etc.): 7%
  • Multiple Listing Service (MLS) website: 7%
  • Print newspaper advertisement: 7%
  • Direct mail (flyers, postcards, etc.): 1%
  • Video: 1%
  • Other: 2%
  • None: Did not actively market home: 32%
• Most difficult tasks for FSBO sellers:
  • Understanding and performing paperwork: 18%
  • Getting the right price: 13%
  • Preparing/fixing up home for sale: 12%
  • Helping buyer obtain financing: 3%
  • Attracting potential buyers: 3%
  • Selling within the planned length of time: 7%
  • Having enough time to devote to all aspects of the sale: 6%

Source: 2013 National Association of REALTORS® Profile of Home Buyers and Sellers

Thinking of selling your Santa Clarita home? Need help considering the costs involved, and the potential sales price you could achieve? ASK Robert! I can help you, just call me @ 661-373-2374