What Does A Real Estate Agent Do?
It’s Hump Day which means we’re answering your most common Real Estate Questions. This week we’re going to discussing what exactly a Realtor does and why you should use one for all your Real Estate needs.
What is a Realtor?
A REALTOR® is a licensed real estate salesperson who belongs to the National Association of REALTORS®, the largest trade group in the country. REALTORS® are held to a higher ethical standard than licensed agents and must adhere to a Code of Ethics. Some REALTORS® are brokers, while some are agents. Unfortunately, people use the term interchangeably: there are some differences. An agent is a salesperson selling on behalf of the broker. Agents are also state licensed and must pass a written test before legally acting as a real estate agent. Each state has its own licensing laws and standards.
What does a Realtor Do?
A Real Estate Agents job is never done. Some of the administrative tasks are:
- Keeps up with local and regional market activity and industry news
- Researches active, pending, and sold listings and reviews the daily MLS Hot Sheet or Activity Report
- Completes, submits, and files paperwork, such as real estate documents, agreements, and records with the proper state agencies
- Plans and coordinates appointments, open houses, showings, and meetings with clients and other real estate agents
- Develops marketing plans for listings and creates fliers, newsletters, and other promotional collateral
- Responds to incoming emails and phone calls
- Update websites, social media profiles, and blogs
When working with Buyers:
- Meet with, interview, understand, and qualify prospective buyers.
- Research the listing services for potential properties that fit the needs of your clients.
- Plan property showings for buyers and set up appointments that fit your client’s schedule.
- Show selected properties to buyers and communicate any details of the property you learned during your research or while talking to other agents.
- Demonstrate negotiation skills, making offers of purchase on real estate.
When working with Sellers:
- Meet with and understand the needs of sellers with new listings.
- Demonstrate your market knowledge, marketing abilities, and negotiation skills.
- Research the current local market activity and comparable properties to establish an asking price.
- List the property with relevant listing services.
- Take digital photos of the property, inside and out, to prepare a listing presentation and advertising collateral.
- Stage the home properly so it shows well and conduct open houses.
On top of all this, a good Real Estate Agent is continuously networking, furthering their education about the business, as well as sometimes playing therapist for those stressful life moments. If you are considering Buying, Selling, or relocating, contact us here, or give us a call at 661-373-2374 to discuss how we can go to work for you!