When it comes to selling your Santa Clarita home, and time is of the essence, refusing certain marketing measures to get it sold, such as an Open House, should be well thought out. The key to selling your Santa Clarita home for the most amount of money, is to give it the most exposure. Open houses, flyers, post-cards, and networking don’t always sell the home. What’s important to remember is that you never know exactly which marketing tactic to give your home the exposure it needs, will specifically sell your home. So, they should all be left on the table.
In this post, I’m focusing on the open house specifically. Sometimes there are homes that are not in ideal locations for an open house (think gated community). Most, however, are situated in the Santa Clarita Valley area somewhat close to main access roads, making for a god flow of traffic.
Over the last few weeks, I’ve coincidentally heard some of my colleagues mention how their seller client won’t allow an open house. And it made me wonder, how bad these sellers really want to sell their home? Some believe it’s a waste of time. Open houses are NOT a waste of time. While some real estate agents do them in order to meet new people and potential clients, you can’t deny that it’s a great way to get people in the door of your home. Even if they aren’t interested in your home – perhaps they know someone who may be. And that person, is only a text msg or phone call away! I’ve sold many houses by way of my Santa Clarita open house efforts. I’ve had my buyer clients call me after viewing one without me, “Hey Robert, we saw this home on XYZ Main St…. we want to make an offer on it.” This happens to me multiple times each year.
Why don’t you think it will happen for your home? Is the issue, that you don’t trust people in your home? If so, that’s completely understandable. What you have to do is analyze your own motivation to sell and the urgency with which you need to do so.
If you’re in need of a quick sale, then I highly recommend holding your Santa Clarita home open.
If you’re not in a rush but aren’t uncomfortable with the thought of your agent holding your home open for prospective buyers… then carry on and schedule it!
If you’re not in a rush and the thought of an open house makes you queasy, then, OK. I get that, and it’s understandable. Just be honest with your agent and let them know – you’re not in a rush – and you don’t feel comfortable with an open house.
Don’t be scared by this post and assume there are rampant issues in having your Santa Clarita home held open for buyers. I rarely hear of issues. But that doesn’t mean something can’t happen. Open houses are typically held from about 11am up until about 6pm during longer summer days, or anywhere in between. It’s always advisable that you remove any valuables from plain sight, and take any common sense precautions possible. Most open houses are performed without a hitch, and who knows, yours might just be OFF THE CHARTS SUCCESSFUL!
Great exposure could mean more money in your pocket at the end of the transaction. When selling your home, you want the highest net, right?
Holding an open house is a passive way to market your home for sale. Make sure you hire an agent to sell your Santa Clarita home that doesn’t ONLY utilize passive marketing techniques. If you’d like to chat with me about proactive measures that can sell your home – I’m only a phone call away. You can start now @ 661-373-2374.
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